Terms of Business

LUV Asset Finance – Terms of Business v1.1


The purpose of this document is to outline how your information will be used by ourselves and third parties, ensure you are fully aware of this and clarify how we work as a firm.

We will only use your information for the purpose it was obtained, and at the request of the lender.

About LUV Asset Finance

At LUV Asset, it is our aim to provide our customers with efficient finance options, in an effort to assist their business or personal needs. Our vast and popular lending panel provide us with the opportunity to offer you competitive market rates, to assist with both hard and soft asset requirements. Our team bring with them a wealth of knowledge and experience, meaning that the needs or yourself and your company are in safe hands. It is our passion to provide you with the highest levels of service, so you will use us for your future financial needs.

LUV Asset Finance is a trading style of LUV Financial Solutions Limited, a company incorporated and registered within the UK, company number 08350789. Our registered address is 11B Olympic Park, Olympic Way, Warrington, WA2 0YL.

We are authorised and regulated by the Financial Conduct Authority; our firm reference number is 631264.

Finance Options

We work with a large panel of lenders in order to be able to provide you with a vast selection of finance options. Our lenders each have their own set of criteria, which caters to a selection of business and asset circumstances. Once your application has been received, along with the details of the asset you are looking to finance, our team will send you to the specific lenders whose criteria you meet. Please note that they will complete company checks using their systems, as may we to determine where to send your application.

When a lender has supplied us with a decision on your application, we will send you this via email. If accepted, our correspondence will include all the financial details, and any further information the lender may request. Whilst our team will never advise you on a specific finance option, we will provide you with full information so you can make an informed decision.

We may receive commission from a lender for introducing your details to them.

Your Data and Privacy

We will only use the information provided for the purpose of obtaining you finance. When making an application we will request your marketing information so we can keep your preferences up to date. On all email correspondence from us, you will have the option to opt out of our email correspondence.

We may request copies of proof of identity as this may be requested from our lending panel. These will be kept securely on our system, and only kept for as long as is necessary. For full information on how we secure your information, please refer to our privacy policy – https://luvassetfinance.co.uk/privacy-policy/

We are registered with the Information Commissioners Office under registered number – ZA032449

Personal Guarantees/Private Individuals

Where a lender will request a personal guarantee, or a customer would like to put an application through as a private individual, we do require their explicit consent.

A credit search agreement will be sent out to the consumer and we must receive this back from them completed in order to proceed.

This form explains how their information will be used and the steps we put in place to secure their information.

Finance rates for private individuals must be approved via our sales director to ensure the fair treatment of our customers, and that these have not been increased due to commission.


In the event you are dissatisfied with the service or product you have received; we would like to hear about it. Full details of our complaint’s procedure can be found here – https://luvassetfinance.co.uk/customer-complaints/

We are registered with the Information Commissioners Office under registered number – ZA032449

Contacts Us

Phone: 01925 818284

Email: info@luvassetfinance.co.uk

Address: 11B Olympic Park, Olympic Way, Warrington, WA2 0YL